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Kerastase Partners with Prima Ballerina

The brand is collaborating with a ballet dancer to promote its new launch, Discipline.

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By: Jamie Matusow

Editor-in-Chief


 
Kerastase Paris has partnered with Diana Vishneva, prima ballerina with American Ballet Theatre and the Mariinsky Theatre, in celebration of the brand’s newest launch –Discipline. 

The new Discipline collection is a regimen designed to be applied in the salon or at home. It tames frizzy hair – giving it soothness and movement. 

L’Oreal Advanced Research says it has been working for 8 years to perfect Discipline’s formula, by studying the science of hair manageability and movement.

Discipline provides softness, shine and 72 hours of control to hair without adding rigidity, weighing it down or eliminating volume completely. 

The at-home regimen includes Bain Fluidealiste (for normal hair), Bain Fluidealiste Sulfate-Free (for chemically-treated hair), Fondant Fluidealiste, Maskeratine and Discipline’s star product Spray Fluidissime, a lightweight serum that instantly eases blow-drying.

The brand created an exclusive video showcasing Diana performing a dance by esteemed choreographer Carolyn Carlson.

Watch the video on Beauty Packaging’s Facebook page.

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